Maytag Power Delivered
As trucks were traveling across America to stock up for the annual May is Maytag Month rebate, consumers were given a chance to win a suite of appliances if they could pin point the truck's exact location. Power Delivered utilized vertical video, 360 photos, and Facebook carousels to raise awareness and motivate consumers to make their entry.
Role: Lead Social Media Strategist
Repurposed existing video assets to make them fit for the mobile feed with text overlays for sound off viewing.
Created 360° photos for the location of each truck that contained hints hidden in the surroundings— only available on Facebook.
Informed consumers how to enter the contest, using ad units meant to both tell a story and drive to users to maytag.com