Washington Media Scholars Foundation
Media Plan Case Competition
Chosen finalist in a national media plan case competition (Program Details here).
Created a media plan that would successfully raise awareness about, as well inspire a yes vote on an upcoming local election ballot item with a $7,000,000 budget.
The tops six teams were chosen from over 500 applicants to fly to Washington D.C. for a final presentation and a week of networking. We placed third.
Constructed five month media plan with $7MM budget with the objective of passing a referendum to build a race track.* Analyzed Scarborough data from leading national research and ratings firms to create a media plan with the most effective impressions ...